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How to Create an Explainer Video for Your Company in 2024?

How to Create an Explainer Video for Your Company in 2024?

"Over 80% of business websites don't have explainers or any other types of videos on them"

Imagine you're seeking insurance coverage but feel overwhelmed by the industry's jargon and intricate policies. Suddenly, you stumble upon an explainer video that not only educates you about insurance services but also entertains you with colorful visuals and a compelling story. In just a few minutes, you gained a clear understanding of how insurance can protect you and your loved ones in unexpected situations.

It was just an example of how companies can educate their customers with the help of explainer videos. In fact, explainer videos are powerful tools for educating customers and simplifying complex concepts. In 2022, 70% of marketers created explainer videos for their companies. 

But now if you're thinking of creating an explainer, then you can't ignore the fact that only well-created videos work. And we are taking the responsibility to make your video work & convert it for you. What you have to do is just go through this blog.

Step-By-Step Process to Create an Effective Explainer Video

Step 1: Know whom you're gonna serve

How to Create an Explainer Video for Your Company in 2024?

Before diving into the creative process, clearly define the purpose of your animated explainer video. Ask yourself what you want to achieve with the video and identify your target audience. Understanding your audience's preferences and pain points will help shape the tone, style, and content of your video. Here are some important questions to help you figure out what you want to do:

  • What's the main purpose of this video for you? 

  • What's the primary message you want to convey through the video?

  • Are you aiming to explain a product, introduce your brand, or maybe showcase a service?

  • Who is your ideal audience, and what problems are they facing that your product or service can solve?

  • Do you have any specific preferences for the tone of the video? Should it be formal, casual, enthusiastic, or something else?

  • Are there any existing branding elements or design styles that you'd like to incorporate?

  • Do you have a preferred call-to-action you'd like to include at the end of the video?


By honestly answering these questions, you can start your journey of creating a video that not only looks fantastic but also resonates with the people you're trying to reach. To do this, you can hire a freelance animator or an animation company like, "Wow Animation" that can help you with the following steps.

Step 2: Choosing the Right Style 

How to Create an Explainer Video for Your Company in 2024?

Once you identify your target audience & objective, now it's time to choose a style that aligns with your brand and resonates with your audience. Opt for a style that complements your message and enhances the overall impact of your video. The following guide can help you know more about these styles:

  • Live-Action: Real people and real scenarios, perfect for humanizing your brand and creating a personal connection.

  • Screen Recording: Ideal for software or app demonstrations, providing a clear, hands-on guide.

  • Motion Graphics: Informative and dynamic, great for presenting data, statistics, and complex concepts.

  • Whiteboard: Instructional and systematic, suitable for tutorials and step-by-step guides.

  • 2D Animation: Nostalgic and simple, perfect for relatable characters and emotional storytelling. suitable for purposes like explaining complex concepts, telling stories, introducing brands, and conveying emotions.

  • 3D Animation: Realistic and detailed, ideal for showcasing products and technical information.

Step 3: Script That Attracts, Holds & Makes the Impact

How to Create an Explainer Video for Your Company in 2024?

Your script is the blueprint for your video. A well-crafted script transforms your ideas into a narrative that captivates your audience.  But you know what's more important than a good script?

A strong hook that's enough to make people curious. The first few seconds of your explainer video are crucial for capturing the viewer's attention. So write a compelling hook that immediately addresses a common pain point or piques curiosity. This can be achieved through an intriguing question, a surprising fact, or a relatable scenario. To help you with it here are some tips:

  • Start with a Relatable Problem

Open your video by addressing a common pain point or challenge your audience faces. This immediately signals that your video is relevant and valuable. For instance, "Are you frustrated with managing your finances every month?"

  • Pose an Intriguing Question

Asking a question that resonates with your audience’s concerns or interests can pique curiosity. An example might be, "What if you could double your productivity with just one simple change?"

  • Use a Surprising Fact or Statistic

Grab attention with a startling or interesting fact related to your topic. For example, "Did you know that 70% of people don’t fully understand their insurance coverage?"

  • Tell a Short, Engaging Story

Begin with a brief, relatable story that sets up the problem and hints at the solution. "Meet Lisa. Like many of us, she found insurance policies baffling until she discovered a simple video that explained it all."

  • Create a Sense of Urgency

Encourage viewers to keep watching by implying there’s valuable information they can’t afford to miss. "In the next 60 seconds, you’ll learn how to navigate insurance like a pro and avoid costly mistakes."

Step 4. Voiceover and Sound Design 

How to Create an Explainer Video for Your Company in 2024?

A professional voiceover can elevate your explainer video. Choose a voice actor whose tone and style match your video's personality. Additionally, incorporates background music and sound effects to create an immersive experience. 

Step 5. Visuals & Production

How to Create an Explainer Video for Your Company in 2024?

With the groundwork laid, it’s time to bring your script to life. Now it's up to you how you want your video to look. You can try using our PHOVIC method for your video production.

P: Prioritize visual elements that enhance clarity and storytelling.

H: Humor can be a powerful addition if it aligns with your message, but ensure it complements rather than distracts from your main points. 

O: Opt for clean, straightforward graphics that support your narrative without overwhelming the viewer.

V: Visual metaphors can be incredibly effective in simplifying complex ideas. By using familiar imagery and analogies, you can help viewers grasp difficult concepts quickly and easily. 

I : Inject creativity by integrating unique visual elements that reflect your brand's personality and resonate with your audience. 

C: Consistency in visual style across the video reinforces brand identity and fosters trust.

Here Are a Few More Tips to Create a Killer Explainer:

  • Focus on a Single Message

To maintain clarity and impact, focus on conveying a single core message in your explainer video. Trying to cover too many points can overwhelm the viewer and dilute the effectiveness of your message. Stick to one main idea and ensure it is communicated clearly and concisely.

  • Test and Iterate

Before finalizing your explainer video, test it with a sample of your target audience. Gather feedback on clarity, engagement, and overall impact. Use this feedback to make necessary adjustments. Iterating based on viewer insights can significantly enhance the effectiveness of your video.

  • Optimize for SEO

To maximize the reach of your explainer video, optimize it for search engines. Use relevant keywords in the video title, description, and tags. Create a transcript of the video to improve its searchability. By making your video SEO-friendly, you can attract more organic traffic and increase its visibility online.

  • Measure Performance and ROI

After launching your explainer video, track its performance using analytics tools. Monitor key metrics such as views, engagement rate, click-through rate, and conversions. Analyzing these metrics will help you understand the video's impact and return on investment (ROI). Use these insights to refine your video strategy for future projects.

Pro Tip: Collaborate with Explainer Video Production Company

For a seamless and professional animated explainer video, consider partnering with an explainer video production company. Look for a reputable company with a strong portfolio and positive client reviews. Share your script, storyboard, and vision with the production house to ensure they understand your requirements. Effective communication throughout the collaboration will lead to a smoother process and a high-quality result.

Not to mention, "Wow Animations" stands out as a leading animation production company providing exceptional animated video services to our global clients. Our solution-oriented & attention-grabbing customized animated videos result in high ROI & conversion rates for our clients. Just check out our portfolio to experience the magic we serve for our client's audience.


In the end, crafting an engaging explainer video for your company involves a careful balance of creativity, clarity, and relevance. Emphasizing the benefits, highlighting unique selling points, and maintaining a professional tone will ultimately lead to a compelling explainer video that fosters trust, increases brand recognition, and drives conversions for your company.


  1. What are the essential steps to create an explainer video?

  • Plan: Define your message and audience.

  • Script: Write a clear, concise script.

  • Storyboard: Sketch scenes to match the script.

  • Voiceover: Choose or record a professional voice.

  • Production: Create visuals based on the storyboard.

  • Sound & Music: Add sound effects and background music.

  • Review: Ensure clarity and engagement.

  • Finalize: Make necessary tweaks and share your video.

  1. How do I choose the right style for my company's brand?

  • Match the style with your brand identity.

  • Consider your budget and timeline.

  • Ensure the style supports your brand goals.

  • Choose a style that resonates with your target audience.

  1. What is the ideal duration for an explainer video?

Typically, 60 to 90 seconds is ideal. This duration ensures you convey your message without losing the viewer's attention.



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