In 2023, with evolving consumer preferences, it's clear that most markets would rather watch an informative video about your company than sift through a lengthy page of text. Nowadays, digital video advertising stands tall as a prominent marketing trend, and your business can't afford to be left behind. But video marketing isn't just a trend; it's an essential strategy that every business owner should embrace.
But hold on, video marketing isn't as easy as it looks. Creating an effective video ad for business isn’t easy because of the competition and changing preferences of the audience. If you want to stop their scrolls and make them watch your ad, you have to be different from others. That’s why to help you here is a guide to learning about creating compelling online video ads.
Top 5 Do’s for Creating Video Ads for Business
Do Prioritize Visual Consistency
Maintain a consistent visual style throughout your video ad. This includes color schemes, fonts, and imagery. Consistency builds brand recognition and professionalism.
Do Incorporate User-Generated Content
Integrate content created by your satisfied customers. This adds authenticity and trustworthiness to your video ad, showing real-world examples of your product or service in action.
Do Opt for Authentic Voice Overs or Narration
If using voiceovers, opt for a natural, relatable voice rather than a scripted, overly polished one. Authenticity in narration helps establish a genuine connection with your audience.
Do Leverage Interactive Elements
Consider adding interactive elements to your video ad, such as clickable buttons or polls. This engages viewers on a deeper level and encourages them to take action directly from the ad.
Do Conduct A/B Testing
Experiment with different versions of your video ad to see what resonates best with your target audience. A/B testing allows you to fine-tune elements like visuals, messaging, and CTA placement for optimal results.
Top 5 Don’ts for Creating Your Business Advertising Video
Don't Rely Solely on Stock Footage
While stock footage has its place, avoid using it exclusively. Original content showcasing your product or service can set you apart from competitors and establish a unique brand identity.
Don't Neglect Video Analytics
Don't skip over the valuable insights provided by video analytics. Tracking metrics like view duration, click-through rates, and audience demographics can guide improvements for future ad campaigns.
Don't Oversaturate with Text
Too much text in a video ad can overwhelm viewers. Keep the text concise and easily digestible, focusing on key messages that complement the visuals.
Don't Compromise on Audio Quality
Poor audio can detract from even the most visually stunning video. Invest in high-quality audio recording and ensure it complements the visuals seamlessly.
Don't Neglect Mobile-Friendly Formatting
Don't assume that your video ad will display optimally on all devices. Ensure it's formatted for mobile screens to reach the widest possible audience
How Wow Animation Can Help You Create Failure-Proof Video Advertisements?
At Wow Animation, we don't just create video ads; we engineer them with a deep understanding of human psychology and neuroscience.
We study your target audience, their behaviors, preferences, and pain points.
By leveraging psychological insights, we craft video ads that evoke the right emotions, creating a memorable connection with viewers.
We employ cognitive triggers to ensure that key brand messages are stored in the viewer's memory, making them more likely to recall your ad later.
Our storytelling prowess ensures that the narrative of your video ad is designed to engage, captivate, and motivate action.
We apply neuroscientific principles & color psychology to create content that maximizes viewer attention and engagement.
We incorporate proven persuasion techniques to guide viewers toward the desired action, making your video ad more effective.
We take insights from behavioral economics to optimize your video ad for better decision-making triggers.
Our video ads are designed with a focus on user experience, ensuring that viewers find them engaging and effortless to interact with.
Conclusion
As we bid farewell to this insightful journey, it's crucial to recognize that the future of video advertising holds even greater promise. With evolving technology, data analytics, and ever-changing consumer behaviors, the scope for innovation is boundless. Embracing these lessons and remaining open to creative adaptation will undoubtedly pave the way for more impactful and influential video advertisements in the years to come.
Creating a highly-converting ad isn’t just a cup of tea. So if you’re looking for video advertising services, do react to us at Wow Animation. Book a call with us now!