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How to Choose the Perfect Mascot for Your Brand.

Why a mascot is important for your brand?

A mascot can be a powerful tool for your brand and here is why. It's all about brand recognition and adding personality to your brand. A mascot can represent your brand’s values, personality, and identity through its unique character. Think about iconic mascots like the Geico Gecko, Ronald McDonald, and Tony the Tiger. These mascots are easily recognizable and can be immediately associated with their respective brands.

The benefits of having a mascot:

Having a mascot for your brand can provide numerous benefits. Firstly, it can help to create a strong brand identity and make your business more memorable. A well-designed and well-utilized mascot can help your brand to stand out in a crowded market and make a lasting impression on customers.

Secondly, a mascot can help to build an emotional connection with customers. By creating a character that embodies the values and personality of your brand, you can create a more personal and relatable experience for your customers. This can help to build trust and loyalty and encourage customers to become brand ambassadors.

Thirdly, a mascot can be a versatile marketing tool. It can be used in a wide range of marketing materials, such as advertising, social media posts, and promotional merchandise. This can help to create a consistent brand image and increase brand recognition.

Overall, having a mascot can be a valuable asset to your brand. It can help to differentiate your business from competitors, build emotional connections with customers, and provide a versatile marketing tool to promote your brand.

How to Choose the Right Mascot

To get an idea of what’s the best mascot for your business check out the decision tree I’ve created for you.

1. Human Mascot

Human mascots are the most commonly used mascots. After analysing over 1150 mascots, we found that 21% of all mascots were human characters, making this the largest category.

(a) A real person

A real mascot is a good choice if your goal is to promote yourself. For example, if you are a freelancer or speaker.

(b) Superhero

Superheroes are great when you want to highlight the strong features of your product or service.

(c) Anything in the human body

Object characters can be very prominent. Suitable for businesses that sell specific products with specific shapes.

2. Animal Mascot

Animal mascots and the science behind them Animals are versatile and playful, but their popularity has an interesting psychological explanation. It all starts with what is known as anthropomorphism. Humans tend to attribute human characteristics to animals, plants, and even inanimate objects.

Why do you do this? A simple explanation is that we need to understand the world around us. We need to decipher animal behaviour, and the only way to do that is by comparing it to the only behaviour we know of our own.

(a) Animal archetypes for brand mascots

Some companies use-animal archetypes to promote their company's values.

(b)Direct relationship mascot products

This is the easiest choice if your product/service is directly related to animals.

(c) No visible relationship between the brand and the mascot

Some characters have no direct connection and their archetypes cannot be transferred to the brand. Still, they are one of the most charming and charming characters he is.

3. Objects as characters

The object mascot means certain objects represent a company, but they're interesting enough to deserve their category.

(a) Milestone as a mascot

In the general case, the symbol is the product. Or maybe the object is related to the story behind the brand.

A case in point is Luxo Jr., the ball-playing lamp at the beginning of every Pixar movie.


Overall, a mascot can be a valuable asset in building a strong brand identity. Consider using a mascot to differentiate your brand, capture attention, and create a lasting impression in the minds of your audience.

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