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Animated ads vs Static ads: Which is best for video advertising?

Animated ads vs Static ads: Which is best for video advertising?

On average, people retain 95% of what they see in a video versus 10% of what they read in an ad.

Imagine you're at a grand visual spectacle, the red curtain draws back, and in walks two contenders ready to steal the limelight in the dazzling world of video advertising. On one side, we have Animated Ads, the showstoppers with their captivating dance of pixels; on the other, Static Ads, the poised poets with their stillness echoing clarity. It's a showdown of creativity, and in the center ring, the question looms: Which steals the spotlight in the grand theater of video advertising?

Now let us tell you that these ads are like performers on a stage, each vying for your attention. It's a bit like choosing between a Broadway musical and an art gallery visit. But, our dear reader, this isn't just a tale of pixels and frames; it's a journey through the psychology of visuals, a quest to decode the secret language that makes us click, engage, and maybe even shed a tear at a well-crafted ad.

Choosing between one of these for your business video advertising can be a hard choice. So let’s understand these both types deeply to know which one is made for your brand.

The Difference Between Animated Video Ads & Static Video Ads.

Animated Ads

Animated ads are video advertisements that incorporate movement, often using graphics, illustrations, or characters to tell a story or convey a message. These ads use animation techniques to create a dynamic and engaging visual experience, capturing the viewer's attention through motion and visual storytelling.

Imagine a world where your product doesn't just exist; it dances, sings, and charms its way into the viewer's consciousness. Animated ads break the shackles of reality, allowing brands to venture into imaginative realms where the laws of physics bend to the will of creativity.

One secret factor that often goes unnoticed is the psychological impact of animation. The brain is wired to respond to movement, and animated video ads exploit this innate tendency. In the end, animation attracts & holds the audience's attention psychologically making it more unforgettable.

Static Ads

Static ads are image-based advertisements that rely on a single, non-moving visual. These ads can be photographs, illustrations, or graphic designs presented as a still frame. Static ads focus on conveying a message or promoting a product or service through a carefully composed and visually appealing image without the use of animation or motion.

While animated ads may have the allure of movement, static ads possess the elegance of simplicity. A well-crafted static ad is not a mere picture; it's a visual poem that speaks volumes with a single glance.

One hidden gem in static ads lies in the mastery of composition. Every element, from color schemes to typography, plays a role in the silent dialogue with the viewer. Static ads demand precision and a deep understanding of the nuances of visual communication.

Pros & Cons of Animated Video Ads

​Pros of Animated Ads

Cons of Animated Ads

Animated ads excel at captivating attention, ensuring heightened engagement.

Production costs can be a hurdle, given the intricate animation process and the skilled professionals required.

Creative freedom in animated ads allows brands to forge deeper connections through imaginative storytelling.

​Longer loading times, especially for complex animations, may risk viewer abandonment in a fast-paced digital landscape.

​The shareability and virality of animated ads contribute to increased brand reach on social platforms.

Dependency on technology for optimal viewing may limit accessibility compared to simpler static ads.

It enables brands to create memorable stories, enhancing the likelihood of a lasting impact on the audience.

​These ads need a lot of creativity & outside of the box thinking while compared with static ads.

Pros & Cons of Static Video Ads

​Pros of Static Ads

​Cons of Static Ads

Static ads offer simplicity, delivering a clear message in a single visually appealing frame.

Limited engagement potential, lacking the dynamic movement that captures sustained attention.

Cost-effective production makes static ads accessible to a broader range of businesses.

​Less creative freedom due to the single-frame nature, limiting complex messaging or intricate storytelling.

​Quick loading times contribute to a seamless and immediate viewer experience.

Lower shareability on social media compared to animated content, potentially limiting virality.

​Static ads are compatible with a wide range of devices, ensuring ease of accessibility.

Reduced memorability as they lack dynamic elements that leave a lasting impression on the audience.

Which One is Better for Video Advertising?

Video ads usually have a 25% higher impression rate than static ads.

What sets these two giants apart is not just their appearance but the way they tap into the psyche of the consumer. Animated ads, with their dynamic storytelling, appeal to the emotional side of the brain. They create a connection by immersing the audience in a narrative, making them active participants in the brand's journey.

On the other hand, static ads take a more cerebral route. They rely on the viewer's ability to interpret and engage with a single image. It's a thinking person's game, where the audience is invited to fill in the gaps and complete the narrative in their minds.

The choice between animated and static ads depends on the specific goals and context of the video advertising campaign. Each type has its unique strengths, and the art lies in understanding when to let the animated characters dance and when to let a single frame speak volumes.

How “Wow Animation” Can Make Your Video Advertising Shine in the Crowd?

Wow Animation is not just a company who provides video advertising services but we’re learners who deeply understand how your audience’s brain processes information and creates 2d animated video ads specifically tailored for your brand that makes your people stop their scrolls.

  • We utilize colors strategically, tapping into the psychology of color to evoke specific emotions and enhance visual appeal.

  • We understand the art of storytelling, using pacing techniques that align with human attention spans and keep viewers engaged throughout the animated journey.

  • By incorporating elements that trigger emotional responses, we ensure that your message goes beyond information, creating a memorable and resonant experience.

  • Every frame is crafted with precision, considering visual cues that guide the viewer's attention and enhance the overall impact of the animated ad.

  • With insights from neuroscience, we align motion, visuals, and storytelling to connect with the viewer at a cognitive level, leaving a lasting impression.

  • Wow Animation doesn't just create ads; we craft a distinctive visual identity for your brand, ensuring that your business stands out in the competitive landscape of video advertising.

Don’t forget to check out videos that we’ve created for our clients here.


As the digital landscape continues to evolve, the dynamic dance between animated and static ads will undoubtedly be a captivating feature in the ongoing saga of visual storytelling. The best choice depends on the story you want to tell and the audience you want to reach.

If you’re looking to create animated ads for your brand, don’t hesitate to book a meeting with us now! With working with over 500 global clients and creating 900+ projects for our clients, we’ve learned the formula of creating 2D masterpieces that connect with your audience.



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