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BRAND VIDEO

It's What You Stand For That Makes you Stand Out

Brand Video

WHAT IT IS?

By now we’ve all seen the ubiquitous bullshit brand video. Sweeping generalizations, anthemic declarations, and empty creative that leaves you with more questions than clarity. That’s not how we think about Brand Videos at Wow.

 

A Brand Video is about truth, not hype. It’s about connecting the reality of what you do with what you stand for in a way that is clear, compelling, and authentic.

WHO IS IT FOR?

Brands and organizations with something truly meaningful driving their business and the proof to back it up. Wannabes need not apply. But if there is alignment between what you care about and what you do, then don’t miss out. The Brand Video is for you.

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WHEN TO USE A BRAND VIDEO

WHEN BRAND AWARENESS IS LOW

If people flat-out don’t know who you are, that’s a big problem. A Brand Video is one of the best ways to get their attention and make an impression.

WHEN YOU NEED TO CHANGE PERCEPTIONS

It happens to even the best of brands: you’ve gotten off course, and people have lost the perception you want them to have. A Brand Video is a great way to get things back on track by delivering a fresh articulation of your what and why.

WHEN YOU HAVE A GREAT STORY TO TELL

Frankly, not every company has a great story. If you do, it stands out—especially a great origin story. Where you came from has a lot to do with how people perceive what you are today. Not telling your compelling origin story is a huge missed opportunity.

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YOU CAN COUNT ON US FOR:

Production Experience

Over the years we’ve produced all kinds of videos for all kinds of clients. Whether you need 2D, motion graphics, or mixed media, we’ve done it before and can do it for you. Our production process has been dialed in to ensure you get a killer video on time and on budget.

CREATIVITY

We embrace your story with fresh eyes and an excitement to really dig in. Drawing on years of experience with all types of video projects for all kinds of organizations, we balance finding the unexpected angle with being careful not to do something so “creative” that it’s ineffective.

Great Creative Campaign Video by Wow Animation. They really put Creativity into it without loosing the Message to be delivered.

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- Abdallah Battah

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CASE STUDY:  MERITIME LAWYER

CLIENT OBJECTIVE: AWARENESS

Even if your target customer is a needle in a stack of needles, Social Video Ads can reach them with pinpoint accuracy. This, combined with retargeting, is a powerful combo.

SOLUTION: SOCIAL VIDEO

Why waste dollars on outdated market research when you can get real-life reactions in less time for less money? When you stop thinking about them as ads and start thinking about them as a valuable source of insights, you can’t afford to not be running Social Media Ads.

RESULT: MASSIVE AWARENESS

Social Media Ads are are a great way to get very surgical about the actions you want prospects to take. In 6–15 seconds you can get shoppers, supporters, or sales leads clicking through to conversion."

CASE STUDY:  MERITIME LAWYER

CLIENT OBJECTIVE: AWARENESS

Even if your target customer is a needle in a stack of needles, Social Video Ads can reach them with pinpoint accuracy. This, combined with retargeting, is a powerful combo.

SOLUTION: SOCIAL VIDEO

Why waste dollars on outdated market research when you can get real-life reactions in less time for less money? When you stop thinking about them as ads and start thinking about them as a valuable source of insights, you can’t afford to not be running Social Media Ads.

RESULT: MASSIVE AWARENESS

Social Media Ads are are a great way to get very surgical about the actions you want prospects to take. In 6–15 seconds you can get shoppers, supporters, or sales leads clicking through to conversion."

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PORTFOLIO

SOME OF THE DETAILS

RUNTIME

Runtime sweet spot is usually 30 seconds  to 2 minutes. It should be determined by considering level of complexity, your content, and audience. We’ll help guide you to the right decisions.

TIMELINE

Our standard timeline is 5-6 weeks for a single intro  video, but we can scale to accommodate rush timelines and multi-video per month engagements. Please note that the timeline also depends on your team’s availability. Let us know when you need your videos, and we’ll figure out the best process for you.

COST

The cost takes into account many factors including production value, rounds of revision, total amount of video needed, and your timeline. 

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